What is affiliate marketing?

Affiliate marketing is a form of online advertising that works by only rewarding actual results. An advertiser (or 'merchant') will only pay when a sale is actually made. Affiliates earn their commission by promoting with a view to driving purchasers to the merchant's website. The affiliate is rewarded by the merchant, usually on a straightforward commission basis on the value of each sale. Affiliate Window technology allows us to track the purchaser through the ad on the affiliate's site, to the merchant's site, and record the amount of the sale. We then invoice the merchant for the amount of the commission and pay it out to the affiliate.

If you advertise your products online affiliate marketing is an efficient way to generate additional business. It's a cost effective form of advertising for merchants; a way of extending reach to more and more customers with the added benefit of free brand awareness.

"Affiliate marketing has been steadily gaining a new-found respect among advertisers - quite simply, they say, because the model is cost-effective and it works." (New Media Age, July 2003)

"The best online retailers optimize their use of…affiliate programs…These digital marketing skills will become increasingly important in a multichannel world." (Forrester Research, December 2002)

If you have a website and wish to generate revenue from it without having to sell products, advertising space or to develop complex technology, affiliate marketing allows you to earn revenue by simply promoting other sites. It is an easy and effective way for you to monetise your web real estate.

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